marketing

BCG Matrix.

Boston Consulting Group (BCG) Matrix  is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowne…

YouTube Marketing and its benefits.

YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product …

Branding and its Components.

The Branding is a marketing process wherein the firm tries to create a unique image of the product in the minds of the custo…

How to spot a pyramid scheme.

A pyramid scheme is a fraudulent system of making money based on recruiting an ever-increasing number of “investors.”  The i…

New era of socially responsible toys

A child’s play is not simply a reproduction of what he has experienced, but a creative reworking of the impressions he has a…

CAN COMMERCE GO GREEN?

Source: Google The color green is often associated with sustainability and environment protection. Similarly, when we refer …

Digital Marketing and Its Types

Marketing their products and services is a very important thing for any business and company. Through media outlets such as …

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